2022 future maker

Willie Greene

Iconic and Influential

In 2010, the 15-year old Willie Greene founded WE THE URBAN, an online community and magazine to celebrate fashion and art. Today, it’s one of social media's largest destinations for empowerment, inspiration, and uplifting marginalized voices, now hailing over 4.3 million Instagram followers and up to 96 million views a month. 


The Dreamer’s Journey

A few years ago, Greene decided to pivot his content strategy, offering a more intimate and inspiring approach by posting daily, personal musings and words of encouragement. These quotes took on a life of their own during the pandemic, as people yearned for hope and healing. 


Future Greatness

Greene has been laying the groundwork to further serve and inspire the Black creative community by expanding the WE THE URBAN platform into self-care products, merch, apps, exciting partnerships, and even more immersive content on the way. By spreading his message across various media, Greene hopes to inspire his followers to Dream in Black.


Black Future Makers of 2022

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